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Wacker Neuson brand well-known and respected in Ethiopia through strong dealer partnership

The first twelve months following the signing of a dealer agreement with Ethiopian-based Leon’s Mercantile Plc., have seen Wacker Neuson South Africa establish a solid foothold in the North East African region. The exclusive agreement has resulted in Wacker Neuson’s light and compact equipment finding wide acceptance with customers in the country’s construction and agricultural sectors.

Dennis Vietze, Managing Director for Wacker Neuson Sub-Saharan Africa, explains that the business relationship dates back to 2019 when Leon’s Mercantile expressed interest in becoming a Wacker Neuson dealer for the Ethiopian territory. “Added to the fact that we did not have a dealer in the region, Leon’s Mercantile successfully serves two of our primary sectors in Ethiopia, the construction and agricultural industries. What was also of interest to us was their outstanding existing infrastructure at their head office in The Piazza, Addis Ababa, and in Sengatera which includes showrooms, workshops, and vehicles. So, we made the smart move by adding Leon’s Mercantile to our Wacker Neuson dealership.”

Read the full press release here.