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How to get the maximum added value out of your social media campaigns

“As we are all succinctly aware, social media provides a highly effective, free marketing platform to showcase your product, technology and service solutions to your target audiences. Social media also drives traffic to your website. But in order to maximise this marketing tool’s effectiveness, it is prudent to know and follow a few guidelines. Allow me to share a few of them with you over the next few weeks.”

#1. Building relationships on social media and attracting the right followers: Let’s kick off with whom you are trying to reach i.e. your target audiences. It is important to understand your audience so that you can create your content (messages) and style in such a way that it will resonate with your audience. Make sure that your content is what they want to hear about (relevancy) and this is how they want hear about it (style). Your company may have a conservative culture but your audience may be less so. Be careful not to impose your culture on to your audience. This is a sure way of losing them. But be sure to keep a balance as you also want to avoid becoming too familiar. By following these basic outlines, you are on your way to building lasting mutually beneficial business relationships on social media.”